I build and run commercial engines for distributed energy companies.

What I do

I've deployed $350M+ in revenue, building installer networks, sales engines, and grid integration pathways. Now I bring that operating experience to companies that need commercial leadership.

Strategic Advisory

Market entry strategy, commercial architecture, and installer network design. Monthly retainer or project-based, 3-6 month engagements.

Embedded Execution

I run your commercial function 2-3 days/week for 6-12 months. Sales, partnerships, installer recruitment, grid integration - with clear outcome targets: revenue, deployed devices, operating sales engine.

I work with deployment specialists, installer network experts, and grid integration advisors - bringing them in as needed for specific client requirements. You get focused expertise without full-time overhead.

Specialist Network

What I've delivered

Over 10 years operating in distributed energy - across the US and UK, from startups to global leaders, from pre-product to national rollout - I've delivered:

• $350M+ in revenue growth across solar, storage, and EV charging

• Scaled new product categories from zero to mainstream adoption - storage, EV charging, grid services

• Led major market entries and built the full ecosystems around them: installer networks, distributor partnerships, utility integrations, platform partnerships

• Closed enterprise partnerships that aligned hardware, software, capital, and customer demand - including one of the most significant global deals in the post-net-metering era

• Deployed 100,000+ devices across residential and commercial sites

• Launched grid-service programs - VPPs, managed charging, flexibility platforms - that turned deployed assets into recurring revenue

• Built commercial frameworks that enabled project developers, investors, and site hosts to move from pilots to scale

A decade of measurable outcomes - revenue delivered, devices deployed, markets opened - across the distributed energy transition.

I've worked with...

• Octopus Energy Group

• Kraken Technologies

• Tesla Energy

• Enphase Energy

• SolarEdge Technologies

• SunPower

• Span

• Hypervolt

• Greentech Renewables

• UK Greentech

• City Electrical Factors/City Electrical Supply

• Soligent/Segen

• Sunrun

• Participate Energy

• Heatable

• Hometree

• Sunsave

• Octopus Energy

• Kraken Technologies

• Axle Energy

• Solar United Neighbors

• DER Task Force

• Patagonia

• Kering

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How I work

Operator first

I've built installer networks, closed enterprise deals, commissioned devices, enrolled fleets in VPPs. Strategy informed by what actually works in the field.

Outcomes Over Activities

Clear targets from day one: revenue milestones, devices deployed, installers recruited, grid programs live. If it doesn't move the commercial needle, we don't do it.

Built to Hand Off

Whether strategic advisory or embedded execution, the goal is the same: leave you with a working commercial engine, clear playbooks, and a team that can run it without me.

About Joti

I started my career in Hawaii's solar market - one of the world's most innovative distributed energy environments with over 50% rooftop penetration - working on deployment and financing solutions across residential and commercial solar and storage.

From there, I scaled solar, storage, EV, and flexibility technologies across the US and UK as a commercial operator at Enphase and Hypervolt.

Over 10 years, I delivered $400M+ in revenue, deployed hundreds of thousands in devices, and built the partnerships that unified hardware, software, capital, and customer demand.

In January 2025, I started Farfield to do that work for multiple companies simultaneously - bringing the same operating experience to startups scaling past first revenue, established companies entering new markets, and PE-backed platforms building deployment infrastructure.

I bring a systems-level view to markets where clarity and execution matter.

Partner Voices

What our partners say about farfield

Farfield’s guidance accelerated our UK market entry. Joti used his network to generate maximum leverage in the minimum time. Speed to revenue and customer growth both exceeded our expectations.

Gunnar S.

Oslo

Joti persevered over 7 months to close one of the most important global enterprise deals for our company since the end of net metering. His performance on managing international C-Suite stakeholders set new standards for our team.

Marco K

San Francisco

★★★★★

★★★★★

Lets talk

If you’re building the electrified world, Farfield helps you deploy it.